QUALITY DESIGN EDUCATION IN MILAN
NABA is an Academy of Arts and Design which was established in 1980 by a group of artists, among whom Guido Ballo, Gianni Colombo, Lucio Del Pezzo, Emilio Isgrò, Tito Varisco, Luigi Veronesi, who aimed at challenging the rigid academic tradition by introducing new visions and languages closer to contemporary artistic practice and the creative professions.

NABA education integrates the more traditional disciplines of visual representation with the new digital technologies and the critical-project culture of Italian Design.

The foundation of NABA educational philosophy lies in applying art to a project, in synthesizing creative and practical abilities and in reaching a perfect balance between critical methodological and technical-manual knowledge.

NABA training programs are based on a cross-disciplinary method aimed at developing artistic-professional skills and profiles in the fields of art, design, fashion, media and graphic design.

This approach derives from continuous experimentation, a strong vocation for research, a close relationship with the artistic and productive environment and a focus on the ethical dimension of education.

2009 SUMMER SESSION
NABA offers a wide choice of Summer Courses: Introduction, Intermediate (Studio Level) and Advanced Level courses.

The Summer Courses propose a wide and updated synthesis of NABA know-how, giving a view of the most significant trends of the market, of industrial creation processes, of artistic and social expression, of Design, Fashion, Graphic and Communication, together with the opportunity to experiment a topical project theme, under the guidance of renowned professionals and in cooperation with big companies.

Introduction Level Courses are intended for students without academic background on a specific subject area and offer a unique opportunity to explore a new creative environment. Students will learn from experienced and skilled professionals and will be taught how to research and present a creative idea. These courses will concentrate on experimentation within the creative design process.

Intermediate Level courses meet the needs of students with previous knowledge in that specific subject area who are keen on building upon this through an intensive and specialised training experience. Students will be immersed in a design environment simulating a professional studio, gaining profound insight into the technical components of the design process.

Advanced Level Courses are developed in collaboration with Accademia Teatro alla Scala and are intended for students attending their last years of University in the specific subject areas dealt with in the summer courses and for professionals in those specific fields who want to make a hands-on training experience in Italy.

Selected visits to museums, companies, production sites and design studios during the programs expose students to the creative and cultural environment in Italy

INTRODUCTION TO FASHION DESIGN
It's Global Cocktail Time!
... to be shaken, not stirred.
COURSE DESCRIPTION
Using global influences and trends as a starting point, this course introduces fashion to beginners by showing them how to use a theme to produce and present work that will prepare them for further studies in the fashion field.
Art, crafts, culture and lifestyles from different ethnicities worldwide (Africa! India!) will be the ingredients to put together and shake up to create a small collection of coordinated clothes. Talks will be given during the course on Italy’s fashion system and on art related to the project. Students will also be sent to the best fashion zones in Milan and given lists of places to go and see out of lesson times.

INTRODUCTION TO FASHION STYLING
Editorial Fashion Styling. The image of a magazine and the related editorials.
COURSE DESCRIPTION
The course introduces a specific overview of the elements that have to be taken into account when putting together fashion items to attract media attention towards a fashion magazine and the related editorials. From media to final customers throughout image and concept look. Fashion Styling means creating a concept look that represents fashion dreams.

INTRODUCTION TO FASHION ACCESSORIES
Designing Contemporary Accessories. From architecture to shoe design.
COURSE DESCRIPTION
Student teams will be formed for bags and shoes. Students can choose to work on a bag or a shoe project or on both of them.
At the first stage of the course special lectures will be delivered to provide the fundamentals of shoe design and bag design. The acquisition of technical skills will be part of the project. A collection will be developed with a professional teacher from Ars Sutoria (a traditional Italian shoe and bag craft school). A hand-made prototype will be created directly on the last day.

In the second stage of the course students will be given a topical trend theme on which they will conduct their research and that will be developed as a basis for their women's shoe collection or women's bag collection.

Students will be shown how to present and illustrate their ideas. A sketch book will be generated as part of the project and specific research on materials will be carried out. Students will visit a shoe and leather library where they will be given the opportunity to see and touch all kinds of accessory materials.

INTRODUCTION TO FASHION MARKETING
Conjugating creativity to management.
COURSE DESCRIPTION
- The course will explore the fundaments of marketing and its techniques and activities as they are employed in the fashion business. The course will cover the following topics:
- Vision and mission; the fashion marketing environment, fashion product development and production, the relationship between company and markets, domestic and international; the marketing decision system, marketing research and information system.

- The fashion marketing mix, pricing policies and distribution channels, integrated marketing communication and promotion, net fashion; loyalty and fashion brand equity, fashion consumer behaviour.

- Auditing the organization and its environment; strategic and operative planning; selection of target markets, definition and segmentation; positioning, analysis of competition, competitive advantages and global /glocal marketing strategies

- The fashion marketing planning process, and the different approaches to planning; impact of internal and external environment on the decision-making process, the fashion marketing plan

- Periodic monitoring of plan, co-ordination of retail activities

INTRODUCTION TO GRAPHIC DESIGN
COURSE DESCRIPTION
With a focus on the contemporary visual surroundings we question its quality and reason. We explore the links between urban communication and graphic design through a mixture of theory and practice to inspire a ‘Totally Refreshing View’ of Milan.

INTRODUCTION TO INTERIOR DESIGN
Discovering the evolution of living space.
COURSE DESCRIPTION
Lifestyle, art and design research in Milan is used to develop an interior space plan. Studio work and field trips foster the conceptual development of possible interior layouts resulting in one original interior space design.
Living spaces are the results of complex factors interacting together.

Measurable distances, material quality, density and colour, noise and rhythm all contribute to the identity of a place.

Going through each factor, one by one, is an artistic and professional experience on the deep nature of each isolated field.

Like in a chemistry lab, the students will be introduced through the analysis of the elements of Space, trying to comprehend the metamorphosis from the Void to the Full.

The aim of the course is mixing in a randomly scientific procedure the various components in order to recognize, through experimentation, the creation of different typologies and Space kinds

During the first phase students will be free to express their own research by means of any technique: hand drawing, digital graphics, movie, etc..

The contribution of digital media will help students to collect all the impressions and will become a real tool, capable of memorising and reproducing step by step a way to reprocess the knowledge gained during this experience.

INTRODUCTION TO PRODUCT DESIGN
Discovering the design process.
COURSE DESCRIPTION
Market trend research, material sourcing in Italy and creativity are used to design a model. Working as a member of a team, students will create a concept and develop an original prototype design.
The course will introduce participants to the Culture of Project and Design of “Making-of … the art of doing”, in the sense of the Italian “Bottega” (a professional workshop led by an expert), similar - back to the past - to a real creative laboratory, following the way of learning adopted by Leonardo da Vinci typical of the historical Humanism in the Renaissance cultural movement in Italy, more than six centuries ago.

The course is divided into two main parts:

1. Creating a Personal Notebook.

The notebook will offer the chance to keep the memory and the elaboration of personal contents and the experience in the lab.

2. Create an Art-Design piece.

The active and creative experience of working with hard and soft materials in the AtelierFORTE workshop.

The course will enable students to get through the experience of working at “Bottega”; a full immersion activity with a mix of lessons, lab-experience and a team workshop.

“Andare a Bottega” (being trained in a professional workshop led by an expert), in the past was an extremely rare opportunity to share and hand down knowledge before the birth of Art Academies. The greatest artists of the Renaissance acquired their own knowledge through this “Bottega” experience. In this way young generations will have the opportunity to make this kind of experience and experiment this atmosphere.

In the workshop, participants will work together to produce a hand-made Art-Design piece. Working with hard and soft materials takes a relevant part of the experience.

In the beginning every participant will also produce a Personal Book with the aim of collecting all the impressions and personal notes about the experience. This hard paper work will become a real tool, capable of memorising and reproducing step by step a way to reprocess the knowledge gained throughout this experience.

INTERMEDIATE LEVEL
Fashion Design Studio (developed in collaboration with Parsons Paris)

Lighting Design Studio (developed in collaboration with Accademia Teatro alla Scala)

Landscape architecture

ADVANCED LEVEL
Costume Decoration and Painting (developed in collaboration with Accademia Teatro alla Scala)

TUITION FEES (excluding accommodation)
1st SESSION – from June 29th to July 10th
INTRODUCTION LEVEL COURSES (1.400,00 euro tuition fee)
START DATE (MONDAY - June 29th 2009)
END DATE (FRIDAY - July 10th 2009)
INTERMEDIATE LEVEL COURSES (1.400,00 euro tuition fee)
START DATE (MONDAY - June 29th 2009)
END DATE (FRIDAY - July 10th 2009)
For information on the tuition of the Paris - Milan "From Haute Couture to Prêt-à-Porter" Course, please click here.
For information on the tuition of the courses developed in collaboration with Accademia Teatro alla Scala, please click here.

2nd SESSION - from July 14th to July 24th
INTERMEDIATE LEVEL COURSES (1.400,00 euro tuition fee)
START DATE (TUESDAY - July 14th 2009)
END DATE (FRIDAY - July 24th 2009)
For information on the tuition of the courses developed in collaboration with Accademia Teatro alla Scala, please click here.

Advanced level from June 29th to July 24th
For information on the tuition of the Digital Set Design course developed in collaboration with Accademia Teatro alla Scala, please click here.

COMBINED PROGRAM [INTRODUCTION + INTERMEDIATE] (2.200,00 euro tuition fee)
START DATE (MONDAY - June 29th 2009)
END DATE (FRIDAY - July 24th 2009)
Early Bird Booking Discount 10% off tuition fee (payment before March 30th 2009)

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TOTAL FEES (including accommodation)
1st SESSION – from June 29th to July 10th
INTRODUCTION LEVEL COURSES (1.400,00 euro tuition fee) +
ACCOMMODATION FEE (750,00 euro)
TOTAL FEE = 2.150,00 euro (check in Saturday June 27th – check out Saturday July 11th)
INTERMEDIATE LEVEL COURSES (1.400,00 euro tuition fee) +
ACCOMMODATION FEE (750,00 euro)
TOTAL FEE = 2.150,00 euro (check in Saturday June 27th– check out Saturday July 11th)
For information on the accommodation fee of the Paris - Milan "From Haute Couture to Prêt-à-Porter" Course, please click here.
For information on the accommodation fees of the courses developed in collaboration with Accademia Teatro alla Scala, please click here.

2nd SESSION – from July 14th to July 24th
INTERMEDIATE LEVEL COURSES (1.400,00 euro tuition fee) + ACCOMMODATION FEE (750,00 euro)
TOTAL FEE = 2.150,00 euro(check in Sunday July 12th – check out Sunday July 26th)
For information on the accommodation fees of the Digital Set Design course developed in collaboration with Accademia Teatro alla Scala, please click here.

Advanced level from June 29th to July 24th
For information on the accommodation fees of the courses developed in collaboration with Accademia Teatro alla Scala, please click here.

COMBINED PROGRAM [INTRODUCTION + INTERMEDIATE] (2.200,00 euro tuition fee) +
ACCOMMODATION FEE (1.100,00 euro)
TOTAL FEE (3.300,00 euro) (check in Saturday June 27th – check out Sunday July 26th)
Alternative accommodation in private flats located nearby the Academy (max. 20 minutes by public transportation) is also available upon request.
Check in and Check out dates are the same as stated above.
Costs vary according to the apartment, most of the flat accommodation provided is in double rooms.